Video Campaign, Hammerco Lawyers

Vertical: Law, Assault Litigation

The client

Hammerco Lawyers LLP is a local Vancouver law firm specializing in plaintiff litigation. I was the creative lead and SME on end-to-end content strategy for their class action, estate litigation, medical negligence, sexual assault, and elder abuse practices.

The problem

The types of harassment that Hammerco Lawyers LLP seeks accountability for are rarely reported due to their sensitive nature and historical barriers to coming forward.

The solution

Bring the lawyers to the forefront of marketing communications while mitigating the pain points that plaintiffs may have like cost, privacy, damages, and more.

The results

This video is one of many ads that alongside a website and landing page restructuring, contributed to a 1350% increase in return on ad spend for Hammerco Lawyers.