Industry Whitepaper, Canadian Lawyer and Hammerco Lawyers

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Law, Class Action Litigation, Co-Counsel Partner Strategy

The client

Hammerco Lawyers LLP is a local Vancouver law firm specializing in Plaintiff Litigation. I was the creative lead and SME on end-to-end content strategy for their class action, estate litigation, medical negligence, sexual assault and elder abuse practices.

The problem

Due to new limitations on personal injury settlement amounts in BC, firms are left with a large void in revenue from personal injury cases. On the other hand, in Ontario, there has been a recent tightening of regulations that make it difficult for Ontario firms to get a class action to certification by the courts.

The solution

By leveraging personal injury litigation experience and more relaxed class action filing in BC, Hammerco Lawyers can offer co-counsel to Ontario firms to gain revenue by partnering on large-scale class action cases. Meanwhile, also sharing the risk with Ontario firms who need an easier route to get existing cases to certification.

The actions

Canadian Lawyer is the largest law publication in Canada read by millions of lawyers. I interviewed multiple partners of the firm to ghostwrite the following thought leadership whitepaper to establish Hammerco Lawyers as a leader in the space. Substantively, I weaved co-counsel in among other strategies to mitigate individual firms’ risk (time and cost), while generating 80+ qualified leads. Leads came directly through the whitepaper CTA, or from a LinkedIn outreach campaign to Ontario class action lawyers who had downloaded the paper.

Dig into the whitepaper here (9 pages)
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