Cross-functional workshop facilitation

Website logins and marketing opt-ins might seem simple, but when done poorly, they can seriously affect user engagement and business outcomes.

At Skyscanner, I collaborated with multiple stakeholders to explore how we can make these moments work harder. A well-designed login not only improves the user experience—it gives us richer data to inform better business decisions, enables more personalised communication, and helps us build stronger, more direct relationships with our users. It's also a key competitive differentiator.

* Check out the Product Audit and Competitive Analysis sections to see how I build discovery narratives.
👉 Explore the Figma file to see how we workshopped the experience.